BRAND & SHOWIT WEBSITE DESIGN PROCESS
The Vividly Made Experience
Where working together has never been easier
Picture this: You've been invited to an intimate, thoughtfully curated dinner party. The ambiance
is warm, the conversation flows effortlessly, and every detail has been intentionally considered
to create an unforgettable experience.
That's exactly how I approach branding and website design; like a beautifully orchestrated
gathering where every phase serves a purpose, and by the end, you walk away feeling full,
inspired, and completely at home in your brand.
So, pull up a chair, pour yourself a glass of something good, and let's dive in.
About You
(aka the guest of honor)
You’re looking for a creative partner you can trust, someone who will not only design something beautiful but guide you through the process with clarity, ease, and expertise.
You get that branding isn’t just a necessity– it’s an experience, a feeling, a way to connect with the people you’re meant to serve.
You care about the details, not just so it looks pretty but because the details make the difference (and add a little something extra, like Elle Woods’ pink, scented resume).
You aren’t looking for something cookie-cutter; you want a brand that tells your story in a way that feels effortless and aligned. At the same time, you’re busy building your business (and, you know, living your life).Y ou don’t want to spend another night redesigning your homepage for the fifth time or second-guessing yet another design decision when you should be logging off.
If this sounds like you, then you’re exactly where you need to be.
The Process
*Depending on the offer you move forward with, we may journey through some, most, or all of the steps below.
Discovery
The Invitation
Every great gathering starts with an invitation: an intentional ask to come as you are, share your story, and dream big. This is where we lay the foundation for your brand.
You’ll start by filling out a discovery questionnaire that helps us get to the heart of your business – your values, audience, vision, and what truly sets you apart. Then, we’ll hop on a deep-dive call (coffee or Aperol Spritz encouraged!) to unpack it all. This is your time to dream out loud, share your inspirations, and start shaping a brand that feels undeniably you.
Brand Strategy
The Theme
Just as music, lighting, and ambiance set the mood for an unforgettable evening, brand strategy shapes the emotional connection your audience has with your business.
For Becoming Experience clients, this looks like a full brand strategy workshop where we define your values, positioning, and messaging, resulting in a Brand Blueprint that guides every design decision.
For Brand Design only clients, we’ll establish strategic creative direction, aligning on mood, references, and visual cues, so the design still feels intentional, elevated, and unmistakably you.
Brand Design
The Decor
Much like a well-thought-out party theme sets the mood and brings every detail together, your brand identity should feel just as intentional and inviting.
Once your strategy is set, we’ll bring it to life with custom brand design, including your logo, color palette, typography, and visual elements. You’ll receive a personalized brand presentation so you can soak in the details and reflect before providing feedback.
After two rounds of refinements, your final brand identity will be packaged up with a Brand Style Guide, so you can confidently maintain consistency across every touchpoint.
The Venue
Showit Website Design
When your brand identity is finalized, let's take the work we’ve done and translate it into your website.
Just like a beautifully designed venue guides guests through an experience with ease and flow, your website should lead visitors seamlessly through your brand story and services. I’ll design a Showit website that is both stunning and strategic - one that invites your dream clients in and makes it easy for them to say yes to working with you.
We’ll start with the homepage as a foundation, ensuring our creative visions are aligned before designing the rest of the site. Once approved, I’ll develop and optimize it in Showit, ensuring it’s mobile-optimized, SEO-friendly, and built for long-term success.
Launch Reveal
The Toast
This is the moment we celebrate! Just like raising a glass to a night well spent, launching your new brand should feel exciting, intentional, and worthy of attention.
We’ll hop on a handover call to walk through your branding files, Showit platform, and go over your launch strategy. Then, it’s time to introduce your brand to the world with confidence! Whether it’s through a social media announcement, an email to your audience, or a launch event, I’ll help you strategize so your rebrand gets the attention it deserves.
Ready to build something meaningful and aligned?
"She has a customer for life, and working with her was a dream - It felt like I was collaborating with a friend!”
I cannot say enough amazing things about working with Jess! I hired her for a website refresh for my wedding photography business and she went over and above in her communication, talent and professionalism! From the first contact to final delivery she was lovely and informative, just an amazing person to work with!
When I gave her my ideas on the vibe I wanted for the refresh Jess delivered the most beautiful result and nailed my vision. We worked together to align my vision with her beautiful design and it was so much fun! It felt like I was collaborating with a friend!
She has a customer for life, and working with her was a dream! If you ever need any sort of website design, you are in amazing hands with Jess!
Taylor, Wedding Photographer
Optional Collaborations
The Perfect Pairing
Just like wine enhances a meal, these optional add-ons elevate your brand experience.
Copywriting
The Words That Sell Your Story
Great design is only half the equation - strategic, conversion-led website copy is what brings your
brand to life!
Investing in a professional website copywriter can help capture your unique voice, connect
with your dream audience, and turn casual visitors into loyal clients.
When paired with
intentional design, strong messaging becomes a powerful tool that elevates your entire brand
experience.
My Go-To Website Copywriters
Copywriting by Kat
Woven Copy
The Literary Co
Isobel Griffin
Steph Laffy Copywriting
Anika Rose Writes
Brand Photography
The Visual Storytelling Piece
A strong brand deserves stunning imagery. Professional brand photography helps you create a cohesive, high-end visual identity that builds trust and connection. If you're based in Ottawa, I'm happy to connect you with trusted brand photographers and provide guidance on capturing the right aesthetic!
My Go-To Ottawa Brand Photographers:
Amarah Creative Productions
The Notley Creative
Sonia V Branding
Alana Winchester Photography
My Favorite Ottawa Brand Photo Studios:
The Amarah Studio
Skye Studio
Kuva Haus
Quay Studio
Jess was an absolute delight to work with-professional, easygoing, and injected a healthy dose of fun into the process.
If I could shower Jess with a hundred stars, I absolutely would! I am beyond grateful for the
exceptional work SHE did in bringing my website vision to life. Jess was an absolute delight to work
with-professional, easygoing, and injected a healthy dose of fun into the process. I cannot
recommend her enough! The website she created for me is nothing short of incredible, and I am
bubbling with excitement to witness the exponential growth it will bring to my business.
If you're
contemplating a website design and rebrand, do not hesitate to choose Jess! Trust me,
it's an investment that will pay off tenfold.
NICOLE, WHISTLER WEDDING OFFICIANT
My personal belief is that it's Jess' experience as an event creator that makes her such an incredible designer.
As Jess helped me develop my own brand persona and voice, I felt as though Jess was not just
my dream business partner, but also a dream client. SHe knows how to listen to the clients
wants and define precisely what the client *needs*, evoke emotion, and use psychology to
define a concept. I feel fortunate to have found it all with Jess - brand strategist, web designer,
and dare I say business therapist - and recommend that if you're seeking someone to do any
of the above, select Jess and she will absolutely go above and beyond.
ROSALIA, MEXICO YOGA TEACHER
Jess was an absolute delight to work with-professional, easygoing, and injected a healthy dose of fun into the process.
She captured the essence of my vision and brought it to life with artistic precision. Before working
with her, it felt like an overwhelming task, but she efficiently streamlined the process. I believed she
was highly precise, and I truly value the seamless experience she provided with no
misunderstandings.
Jess did an amazing job, making me comfortable and encouraging me to think creatively. She
helped me express myself and showcase my talents as a watercolor artist and interior designer. If
you are reading this, you found your designer!! I highly recommend her for the design of your
branding and website.
GARGI, FLORIDA INTERIOR DESIGNER
She has a wonderful gift of understanding your business in the blink of an eye!
Jess was amazing throughout the whole design process. From my initial inquiry, she showed
genuine excitement for my vision and was so clear with her design process. She was giving of
her time and her expertise, and answered all of my questions in an incredibly informative way.
Her designs were spot on. She has a wonderful gift of understanding your business in the blink
of an eye! She was open and receptive to feedback, and ensured that I was happy with the final
result. If you want someone who goes above and beyond, stays organized and is truly
dedicated to making something unique and lasting for your business, she's your girl!
NATALIE, OTTAWA MUSIC TEACHER
“Since launching, I’ve already noticed an increase in both website traffic and client inquiries.”
Working with Jess has been an absolute game-changer for my business! From the moment we began the project, she took the time to truly understand my vision, target audience, and brand values. The result was a cohesive and striking brand identity that perfectly reflects the essence of my business. When it came to the website, she created a user-friendly, beautifully designed site that is both easy to navigate and optimized for conversions. The process was smooth, and her communication was excellent throughout, ensuring that I was involved every step of the way. I couldn’t be happier with the results, and I highly recommend Jess to anyone looking for a talented, thoughtful, and results-driven web/branding designer.
Joelle, Edmonton Nurse INjector
Her processes are seamless, advice was encouraging, and it was a stress-free experience!
Jess was a dream to work with! The aesthetic design and concept for our company was pretty specific and our brand identity really needed to speak to our ideal client. Jess was able to understand exactly what I meant, when I didn't even know it myself! Her processes are so seamless, her advice and feedback were encouraging and all in all, it was a fantastic experience - I'd even fathom to say, stress-free. Jess did all the heavy lifting and was flexible with little tweaks we needed. I'm OBSESSED with the new brand identity and I cannot wait to share it with the world!
Shannon, Ottawa makeup Artist
The entire process was fun and the communication was consistent!
I feel a huge burden lifted because I went through years of trying to piece together my own website. I personally love Jess’s creative style and work. Her creative vision was one of my main reasons I hired her, her eye for detail is immaculate!
If you want a seamless experience and a website that is cohesive and beautiful, Jess is your girl to make that next investment to get closer to your business goals!
She has a customer for LIFE!!
Salima, Missouri Elopement Photographer
“Her work was outstanding, organized, on-time and out of the box!”
Working with Jess, where do I begin? This business ownership journey has had so many hurdles, but with Jess’ help, I got the clarity where I needed in my business to persevere through it. All of the tools Jess created for me have allowed me to create a general flow, look, feel and direction for my business that I reference back to daily as a guide. Her work was outstanding, organized, on-time and out of the box. She went above and beyond, listened to my needs and goals and brought my dream to real life!
Book a call with her! Worth every dollar. I'm forever grateful.
Alexandra, Jewelry Designer
A note worth noting
I've been through the rebrand rollercoaster myself - the Pinterest spirals, the second guessing,
the "is this even me?" 2am spirals
- trust the process;
- trust the person you bring on board, and;
- give yourself space to collaborate with intention.
So come exactly as you are - No need for perfectly polished ideas or the “right” words. This process isn’t about chasing trends or being like everyone else; it’s about amplifying who you are, who you’re becoming, and who you want to call in next.
Our chats aren’t meant to be pressure-filled– it’s more like catching up with an old friend over white wine. You bring the dreams (big, messy, or somewhere in between), and I’ll help you shape them into something real.
If you’ve made it this far and something about my work is speaking to you, chances are you’re ready for a brand you’re actually proud of. A brand that feels like no one else’s. An intentional, immersive experience reflective of the business you’re building and the life you actually want to live.
So let’s create it together. With clarity, confidence, and maybe even a little champagne to celebrate!
xo, Jess
Frequently Asked Questions
Who do you work with?
I don’t believe in boxing myself into one niche (overrated, tbh). I work best with people who are down-to-earth, passionate, and respectful collaborators—humans who care deeply about what they do.
That said, I love to partner with service-based business owners in life-enriching industries such as interior design, travel, weddings, wellness, beauty, and more. I also enjoy collaborating with online business owners like copywriters, coaches, and virtual assistants.
If you don’t see your industry listed, don’t let it stop you from reaching out. I’m always working with new-to-me industries (this one time... I even created a website for a cattle farmer!).
What makes a great collaborative partnership?
A great partnership feels like a two-way street (or a really good dance—it takes two to tango, after all).
My favorite clients see branding and website design as the creation of something meaningful and lasting. You're someone who’s kind, curious, and not afraid to show up as yourself. You don’t sweat the small stuff, can make decisions with confidence, and stay open to the creative process. You’re organized enough to meet deadlines (even with a full plate), excited to get to know each other beyond the project scope, and committed to doing the work that’ll set your brand up for long-term success.
If you’re nodding along, we’ll probably make a pretty great team :)
What do I need before we start?
Former event planner here, so I can confidently say: a great experience starts with great prep!
Before we kick things off, you’ll want to complete the required prep work and make space in your schedule for our Google Meet calls and feedback rounds. This helps us stay focused, collaborative, and make the most of our time together.
You’ll also need to have your website copy and brand imagery ready before we begin the website design phase. If you’re unsure who to hire or need recommendations, be sure to explore my trusted pairings above :) I’m always happy to point you in the right direction.
What website platform do you work with?
Showit is my go-to website platform! In my humble opinion, it's the best on the market, especially for creatives and online business owners.
ts customizable, drag-and-drop functionality makes it easy for you to update yourself, and the seamless integration with WordPress means your blogs will be that much more optimized for SEO.
It's a win-win!
Do you design for other platforms, such as Squarespace, Shopify, or Wix?
I design exclusively in Showit—and for good reason. It’s my top choice for service-based business owners and personal brands because it’s beautifully flexible, user-friendly, and SEO-friendly (hello, WordPress integration!).
Whether you need a standout blog or a small shop via WooCommerce, Showit gives you the best of both worlds—creative freedom, powerful performance, and a support team with real humans (not bots) ready to help.
How will we communicate during our time together?
Asana will be our main hub for everything—think of it as our shared project home. All tasks, timelines, feedback, files, and updates will live there so nothing gets lost and everything stays crystal clear.
We’ll also connect face-to-face through Google Meet for calls, and for quick check-ins or a more personal touch, Voxer. I’ll outline all deadlines and expectations upfront so you always know what’s coming and how (and when) to show up.
Do you offer payment plans?
Yes, absolutely! Most projects are split into 3-4 installments.
A non-refundable retainer is due upon signing your contract to lock in your spot, and the remaining balance is paid before our project wraps. I’m always happy to chat through payment timelines that work best for both of us!
What if I want more – like brand collateral, Social media templates, sales pages, and more?
Approaching your brand from every angle is the name of the game. We’ll start with foundational strategy, creative direction, and brand identity, but you’re always welcome to book a Daybreak Session, a half or full design day where we can work on sales pages, social media templates, Flodesk email design, and other pieces.
Do you work with product-based brands or offer eCommerce websites or packaging design?
Not at the moment, but never say never! Right now, my focus is on serving service-based brands and personal brands. That said, I’m always happy to refer you to trusted creative partners who specialize in eCommerce or packaging—because every brand deserves the right dream team.
Do you help with website copywriting?
As much as I love good words, I leave the heavy lifting to the expert copywriters in my circle. I’ve partnered with some seriously talented ones and am always happy to offer referrals!
Copy is such an important piece of the brand puzzle (alongside design and imagery), so I highly recommend investing in it when possible. But if it’s not in the budget right now, no worries—I offer a DIY copywriting workbook to help guide the process.
If you’re looking for a full 360° experience that includes brand strategy, design, and website, check out The Becoming Experience—it’s a rebrand dream team in one. You can always add copywriting by working with one of our copywriting partners.
How do I know my branding and website will actually work?
Design is something you build over time—not a quick-fix. Think of me like your brand’s personal trainer: I’ll give you the structure, support, and systems to build something strong and aligned. But the real results come when you put it into action—showing up consistently, creating content, and delivering exceptional work to your clients.
Past clients have confidently (and successfully!) stepped into new niches, launched new offerings, doubled their income, hired dream team members, and even been asked to collaborate or speak in their industry—all because their brand finally reflected the level they were playing at.
Your branding should open doors and feel like home. I’ll help you get there :)
Do you have a particular design style?
I’d describe my design approach as modern, clean, and approachable luxury—but the truth is, my work isn’t about fitting you into my style. It’s about uncovering yours.
I follow a thoughtful, strategic process with every project, which allows me to work across a range of aesthetics—whether that’s refined and understated, colorful and expressive, or light and airy. What matters most is creating a personal brand and website that feels like a natural extension of you and speaks clearly to the people you want to attract.
At the end of the day, great design isn’t just about how it looks—it’s about alignment. Your personality, your values, and your positioning all working together to support your business goals and connect with the right clients.
How far in advance should I book the project... and how do I get started?!
To kick things off, simply fill out this questionnaire and book a discovery call with me so we can
chat about the big dreams you have for your business.
Once we have a chance to meet virtually to get to know another, I'll send over some paperwork for your review and signature, and then we can begin dreaming up your rebrand together and making strides to get you to your big, audacious goals!
Keep in mind that I typically book 2-3 months in advance, so the sooner we connect, the better! To get started, click here to book a call!
connect with me on the gram!
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