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Think about how many emails land in your inbox every day. Then ask yourself: how many do you actually open? And of those, how many do you genuinely enjoy reading?

Chances are… not many 😅

Which is exactly why email marketing can’t just be “good enough” anymore. It needs to be intentional, engaging, and beautifully designed. As the digital landscape gets more crowded and email becomes one of the few direct lines to your audience, choosing the right platform has never been more important.

For me, that turning point came when I realized my emails no longer reflected the brand I’d spent so much time crafting. I needed a tool that sparked creativity instead of stifling it. One that could grow with me, not just keep up.

That’s why I made the move from Mailchimp to Flodesk and never looked back!

Making the Move from Mailchimp to Flodesk

For most brand-conscious small business owners, the inbox is often where things start to feel off-brand. While some legacy email tools may promise beautiful emails… actually creating one that aligns with your brand (and converts) is sometimes a different story.

Switching from Mailchimp to Flodesk gave me the creative control I had always wanted. No more fighting with complicated design blocks, external editors, or restrictive templates. With Flodesk, everything is drag-and-drop, intuitive, and actually enjoyable. Not to mention, it takes me half the time it would to create and send out a visually-appealing newsletter.

Flodesk Gives You True Creative Freedom (without needing a designer)

One of the biggest reasons I moved from Mailchimp to Flodesk? The email design capabilities are unmatched.

If you’ve ever cringed at the thought of sending out an email that didn’t feel like your brand, you’re not alone. Many of us pour our energy into crafting beautiful websites, social media, and packaging—but the inbox is often where that brand experience breaks.

Flodesk completely changed that for me.

From email platform customizable templates to a drag-and-drop builder that’s truly intuitive, Flodesk lets you design beautiful emails without needing a third-party design tool or a background in HTML. Everything from fonts, colors, and layouts can be customized with ease, and you can even set up your brand preferences so your emails stay visually cohesive across every campaign.

The best part? Emails built in Flodesk are opened 17% more than the industry average. A beautifully designed email that actually gets read? Yes, please raise 🤚

👉🏼 Here’s an example below so you can see the level of customization in action! On the left is my Someday website template and on the right is a matching email newsletter to go with it ⤵️

A Simple and Intuitive User Interface

Another major reason I chose to move from Mailchimp to Flodesk was the user experience. As a designer, I care deeply about clean, intuitive interfaces… and Flodesk delivers.

I’m not shy to admit I’m picky about interfaces and I was instantly drawn to Flodesk’s clean, modern dashboard. Unlike traditional platforms that tend to overcomplicate automation with confusing lingo and one too many steps, Flodesk makes building workflows feel, dare I say…fun?

Flodesk offers pre-built, high-converting email templates for:

• Freebie delivery sequences
• Welcome sequences
• Nurture sequences
• Sales funnels
• Event registration
• Re-engagement
• Abandoned cart recovery

You don’t have to start from scratch or decode complex email lingo either! Flodesk walks you through it in a way that’s approachable and aligned with how creatives think.

Fun fact: Flodesk recently launched a Canva integration inside inside the builder where you can directly link out any PDFs or graphics you create, making it a one-click-stop for any of your workflow emails! How cool is that?!

Related Post: Tools and Platforms I Use To Run My Business

Turn Emails and Workflows into Templates

One of my favorite new Flodesk features is the ability to save any workflow as a template and share it with your community, clients, or audience.

Meaning… if you create an onboarding sequence you’re proud of or a high-converting sales funnel, you can literally package it up and sell it as a digital product! Or as a marketing professional or designer, you can simply share it with a client as a nice thank you gift or as part of their scope of work.

This makes Flodesk not just a marketing tool, but a revenue-generating one too.

Here are some examples of emails I’ve created in Flodesk that matches my Showit website templates to show you the possibilities! ⤵️

Forms That Convert… without coding or extra tools

We all want to grow our email list, but most opt-in forms either look clunky or require third-party tools to customize. Thankfully… not with Flodesk!

From popups and inline forms to full-page opt-ins, link-in-bio styles, and even fun features like spin-the-wheel and countdown timers, Flodesk gives you stunning, high-converting form options you can use right out of the box.

No matter where your audience finds you—on your website, social media, or in real life—you can convert them into subscribers in a way that feels aligned with your brand and effortless to set up.

Examples of How I Use Flodesk on My Website

One of my favorite things about Flodesk is how easy it is to create interactive, on-brand forms that don’t interrupt the experience of my website—they actually elevate it. Here are a few ways I use Flodesk forms in my own business:

“Spin to Win” Form on My Website Template Sales Page
To add a little fun and interactivity, I use Flodesk’s spinner form on my sales page. It gives visitors a chance to spin for a discount and the playful, gamified feature turns email signups into a mini experience! It’s a small detail that boosts engagement and feels totally on-brand.

Inline Opt-In Form for My Newsletter
I also use an inline form to invite visitors to join my newsletter list. It’s embedded directly into my website, which means subscribers can sign up without being redirected or interrupted. (Pro tip: This is also great for SEO since Google can track time spent on that page!)

Full-Page Opt-In for a Free Website Template
To promote my freebie, I created a stunning full-page opt-in form that looks like a natural extension of my brand. It’s the perfect way to highlight an offer and capture attention, especially from first-time visitors.

Whether you want something fun and interactive or clean and minimal, Flodesk’s customizable email platform templates make it so easy to design forms that match your brand and convert. No tech headaches. No design compromises 🎉

Related Post: Why Flodesk is the best email marketing platform for creative business owners

Final Thoughts: Flodesk vs Mailchimp

Honestly speaking, both are great platforms and will help you jumpstart your email marketing needs! Mailchimp is ideal for small business owners who aren’t looking anything fancy and would rather just send out simple text emails with a few images embedded; whereas Flodesk is for those who are seeking for something more branded, creative, and engaging!

Flodesk empowered me to stop settling for “just okay” and start creating emails that feel beautiful, intentional, and on-brand.

For me, making the big move came down to this:

✨ A platform that prioritize design and user experience
✨ Tools that feel intuitive, not overwhelming
✨ Workflows that save time and look stunning
✨ The ability to show up fully on-brand—every time

So… Is there a Flodesk discount code?

Heck yes! If you’re ready to make your emails feel as cohesive as the rest of your business and solves the tech headaches, here’s a gift for you to give it a test drive and see how you like it. You can sign up for a 14-day trial and get access to all their features! After the trial is up, subscribe to get 25% off your first year and enjoy email marketing for your small business! ⤵️